About this resource
Branding is so much more than just a logo. Think of your brand as your school’s DNA. It is the substance that makes up your identity, characteristics, ethos, and values. This is why it’s so important, when it comes to a rebrand, to consider all of the aspects to determine your audience and positioning. But remember, brands are about listening, not just talking. By taking the wants and needs of your market into consideration, you will be able to shape a brand that’s attractive to existing and potential stakeholders alike.
In this resource:
- How to determine your brand identity
- How to create a positioning strategy
- How to understand your audience
- A checklist of things you’ll need to rebrand